Social media can be a great tool for promoting your business and interacting with clients. However, it can also be a negative weapon in the wrong hands. Employees who just don’t think or are disgruntled can be a danger to your business when they abuse social media. Whether they go on an offensive rant on Twitter or update their Facebook status to call their manager some choice names; these posts can in any way be linked to your organisation, there is a reputational risk for you and your business.
What you post on your company’s social media account can reflect positively or negatively on the company. Southern Rail had a welcome and unexpected reprieve from online abuse following a string of high-profile rail strikes when 15 year old Eddie was allowed to take over their Twitter account whilst on work experience. The quick-witted teen impressed followers with his positive responses to random questions and #AskEddie quickly started trending while he was in charge. The Greater Manchester Police Twitter account is also famous for its humour, even when reporting serious incidents.
On the flip side, New Zealand police were recently forced to apologise after an insensitive tweet using a GIF from The Office alongside the statement “When we have to tell someone their family member has died in a crash.”
As head trainer at the ELAS Group I go one step further and recommend that you may want to consider one of our specialist social media training courses, particularly if your employees are in the public eye e.g. media or sporting organisations.
Don’t just take my word for it though, here’s some feedback I got from a rugby club that we worked with recently:
“With the effects of social media misuse featuring heavily in today’s press, we wanted to ensure our players were fully aware of the risks involved. ELAS provided a superb interactive training course that our players enjoyed. Since the training we have seen a substantial decrease in social media misuse….thank you!”
Our social media training course covers what you can and can’t do as an employer when it comes to monitoring employee activity on social media, safeguarding adults and children online as well as all the rules and regulations you need to be aware of. We will also go through what a social media policy should consist of in order to protect your business from negative publicity.
Social media is showing no signs of slowing down and is increasingly relied upon by individuals and businesses alike. No matter what size your business is, one erroneous comment can quickly go viral and cause immense damage – particularly if it gets picked up by the national media and becomes front page news.
Trainer Trev #trainingtuesday